What marketing strategies are most effective that you can begin implementing today? There are five simple ones that pop up again and again throughout the custom printing industry—these are time-tested ways to reach customers that build legitimacy and boost awareness, driving clientele back to your business…
Read MoreGolden Globes Voters Barred From Receiving Promo Products From Movie Studios
The Hollywood Foreign Press Association membership voted last week on new bylaws that bar “studios, publicists, actors, directors or others associated with motion pictures and television programs” from sending promotional materials to Golden Globes voters. That includes promotional products…
Read MoreMaple Ridge Farms Expands Team With Four Hires
Maple Ridge Farms, Mosinee, Wis., announced an expansion of its full-time team. Joining the supplier are Krista Polka, sales; Mikelti Metropulos, sales; Cheri Dassow, customer service; and Julia Schultz, creative services…
Read MoreHow Travis Scott Is Using Branded Merchandise and Uber Eats to Market His Cacti Beverage Brand
Travis Scott is once again partnering with a food brand, this time tying in his Cacti hard seltzer brand with the Uber Eats platform. Uber Eats customers in Chicago, D.C., Miami, Orlando and Tampa can purchase Cacti beverages this week with the opportunity to win exclusive branded merchandise…
Read MoreOne Way to Handle Supply Chain Issues With Clients? Brutal Honesty
“Your third option is you don’t get your beach towels in time for your event.” That’s a phrase none of our clients want to hear. Nor a phrase any of us wants to say. But supply shortages are everywhere. And it’s not just promo. What’s the best way to manage clients successfully through this season?…
Read MoreFacilis Cares Initiative Raises More Than $12,000 for Nashville Youth
The two organizations benefiting from the initiative are both dedicated to children in the Nashville community. The Gabe’s Chemo Duck program supports children and families living with cancer, while the United Way of Greater Nashville’s Stuff the Bus program provides essential school supplies to students in need…
Read MoreThe Perfect Excuse
It is my experience that most people postpone success because they are waiting for perfect. Waiting for the perfect moment. Waiting to perfect their industry or sales knowledge. Waiting to perfect their finances. Waiting for things to be perfect is a perfectly terrible excuse. The truth is that once you get started doing anything, no…
Read MoreUK Man Accidentally Prints 10,000 ‘#FreeBrittany’ Shirts Instead of ‘#FreeBritney’
Now part of the larger zeitgeist, people are looking to cash in on the “Free Britney” movement by creating merchandise. One British man ordered 10,000 T-shirts in an attempt to make a profit, but evidently didn’t pay close enough attention to how Spears spells her first name…
Read MoreDare to Act: Terry Rich on Optimizing Your Business Ventures
Tune in and hear from an entrepreneur who started four of his own companies, was a guest on The Tonight Show, ran a zoo and gave away $1 billion. He was also part of the team that busted the largest lottery fraud in U.S. history. Watch or listen to his valuable advice for people with big dreams…
Read MoreNeed to Remember When You Invoiced a Client?
Ask the Accountant… Question: How can I find out if and when I emailed an invoice to a client out of QB Premier? Answer: QuickBooks has a nice feature on its invoices called “See History.” It is a button on the top left of the invoice template just to the right of the word “Invoice.”…
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