For the first time in 20 years, the Daisies, Brownies and Junior Girl Scouts are updating their uniforms. They’re pretty fashionable, too, but in a retro sense. Made with recycled materials, the items “pay homage to the ‘90s style” with things like oversized T-shirts, slim fit pants and scrunchies…
Read MorePPAI Announces Dale Denham as President and CEO
The PPAI board of directors announced that Dale Denham, MAS+ has been named as the new president and CEO of PPAI. Robert (Bob) McLean, Jr., who has been serving as interim president as well as executive vice president for the last six months, will continue as executive vice president…
Read MorePCNA Hires Bill Peterson as VP of Sales
Polyconcept North America (PCNA) announced this week that Bill Peterson has joined the company as vice president of sales. With more than 30 years of sales experience, Peterson comes to PCNA from Direct Sourcing Solutions, where he was vice president of sales and chief revenue officer…
Read MoreHow One Industry Pro’s Virtual Game Nights United a Community (and Showed The Lasting Value of Online Communication for Promo)
This is the story of “Quarantime,” an interactive party game that began as an impromptu Instagram Live hangout and ultimately became a way for a socially-distanced community to stay connected while raising thousands of dollars for charity (and much more). But let’s start at the beginning…
Read MoreAIA Welcomes 10 New Distributors to Owner Community
AIA Corporation (AIA), Appleton, Wis., recently welcomed 10 distributors to its community of nearly 300 independent owners and more than 3,000 supplier partners: AGLife Marketing, Bridge Marketing Group, Day One Promotions, Donorfield, Gold Country Marketing, HYGO Branding, Impressive Print and Promotions, Premier Enterprises, Professional Promotional Products and Seattle Swag. Together, these distributors will bring more…
Read MoreWhat Makes a Strong Distributor Brand (and Why You Need One)
As a promotional products distributor, you are in the business of branding. In an overly commoditized marketplace, if you want to grow your business, you must lead by example with a strong brand that differentiates you from the rest by establishing your expertise and authority in the marketplace…
Read More‘Space Jam’ Promotional Merchandising Blitz Includes 91,000 Collectable NFTs
In partnership with newly launched NFT site Niftys, “Space Jam: A New Legacy” has issued 91,000 NFTs to promote the film’s release. As Richard Lawler from The Verge cleverly puts it, this has “more of a breakfast cereal prize giveaway vibe than a hunt for a golden ticket”…
Read MorePosters Advertising Rapper Pop Smoke’s New Album Feature QR Code That Teases Music on Snapchat
A new album from the late rapper Pop Smoke is set to drop on Friday, but fans in New York and LA can now find posters around town with QR codes on them. When they scan the QR code with their Snapchat camera, it gives them a sneak preview of some of the music…
Read MoreWhy Every Promo Salesperson Should Take Extreme Ownership
The burden of ensuring that your company hits its goals is yours to bear as the sales leader no matter what you’re selling, whether it’s balloons or jumbo jets. With that burden, it just makes sense to take ownership of every business function that can influence your ability to succeed…
Read MoreThe 7 Best Sales Techniques We’ve Learned From 3,000+ Businesses
After working with more than 3,000 print shops of all types at Printavo—from screen printers to embroiderers to no-touch brokers—we’ve seen some common and effective techniques that stand out. Some are simple, some are more in-depth, but all are achievable…
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