Considering the promo distributor business is a B2B, account-based type of business, as a distributor, your time is best spent on LinkedIn. While there are many people teaching how to use LinkedIn to get more business, few are talking about the great benefits of LinkedIn Company Pages…
Read MoreIndustry Vet Jeffery Brown Appointed to Geiger Board
Geiger, Lewiston, Maine, announced that industry veteran Jeffery Brown has been appointed to the company’s Board of Directors. Brown spent 11 years at Polyconcept North America, where he was chief marketing officer, then president of its hard goods division. For the last three years, he has served as…
Read MoreThe Statistics Behind McDonald’s Celebrity Meal and Merchandise Releases
A surprisingly high percentage of Americans have purchased Travis Scott and BTS branded McDonald’s meals or merchandise. When asked what particular products they buy when endorsed by celebrities, the most (28%) said it was accessories like bags, shoes or jewelry…
Read MoreFerrari Introduces High Fashion Line While Trimming Licensed Merchandise by 50%
Ferrari debuted its first in-house fashion collection, part of a plan to invest outside of its automobile business, with the goal of non-auto revenue accounting for 10% of its revenue within the next decade. “We want to attract young people and women,” Rocco Iannone, Ferrari creative director, said…
Read MoreDecoration Diaries: How One Distributor Handled a Complex Uniform Revamp With a Company Store and Fulfillment Program
Here’s how one distributor overcame a yearlong pandemic-related delay, and utilized both its branded apparel and e-commerce capabilities to design a food service uniform program with a company store component that successfully outfitted everyone from chefs to corporate employees…
Read MoreOur 5 Favorite Promotional Products of the Week: Lego Adidas Shoes, Dog Pins and More
This week, our five favorite promotional products includes a real Lego set modeled after Adidas sneakers, a long-awaited Nintendo release complete with special packaging and prints, some very cool stickers and pins, and more. Let’s get to it!…
Read MoreMaximize Margin Dollars: Sell, Don’t Shop
Clients can shop on their own on price (and, yes, that is one of our biggest challenges), but the opportunity for you to add value and earn your piece of the pie rests in providing creative and better solutions without busting their budget, while maintaining your target margins and sales budgets…
Read MoreThe Vaccine Is Creating Demand for Old Pharma Company Promos and New Themed Apparel
The Etsy Economy is pumping out apparel and novelty items that play on the “vaccinated” theme, or maybe use a pharmaceutical company’s name in a joke (like Pfizer Pfam). Meanwhile, promotional products once issued by vaccine-makers are selling on resale sites like eBay…
Read MoreHow a Creative Promo Product Helped One Company Boost Employee Morale
Company Goal: A logistics company based in New York is looking for a fun way to promote camaraderie and team spirit in the workplace! They are a firm believer that just having one personal connection or experience with a co-worker is important to the wellness of their employees in the workplace, fostering an environment where…
Read MoreInventory Shops Have Made a Comeback in 2021: Here’s Why
“Inventory” was once an ugly word to customers. But times have changed and inventory has made a comeback. Knowing the reasons why inventory is now in higher demand can help you guide clients toward smarter solutions and help you sell shops simpler, faster and more profitably…
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