Over the past year, as in-person events have been sidelined and many workplaces have shifted to employees’ homes, companies have struggled with how to connect to customers and employees. That’s when kits hit the market and skyrocketed in demand. Even now, that need does not seem to be wavering in popularity…
Read MoreAll-In With Poker Legend Phil Hellmuth
Phil Hellmuth, 15-time World Series of Poker champion, has won more than $23 million in live tournament winnings and helped raise over $60 million for charity. The poker legend shares with host Greg Muzzillo how positive thinking influences our reality and empowers us to achieve extraordinary success…
Read MoreReconcile Before the End of the Period
Ask the Accountant… Question: I produce my month-end statements and then do my reconciliations whenever the statements are ready. Is that the right order? Answer: Reconciliations are an important step in keeping your data up to date. Reconciliations are a safeguard that your numbers are correct, or at least entered in your system. A reconciliation…
Read MoreAlison Adams Joins Universal Unilink as Marketing Executive
Universal Unilink announced that it has hired Alison Adams as marketing manager. Adams will curate strategic marketing campaigns; plan, design, and implement content; and work closely with suppliers to deliver pertinent news to members. Adams brings with her three years of marketing and advertising…
Read MoreThe Louvre Turns to E-Commerce, Branded Merchandise Partnerships Amid COVID
The Louvre, arguably the most famous museum on the planet, has lost about about $108 million as a result of the pandemic, forcing it to find new ways to generate revenue, just like anyone else. So the museum began leaning heavily on branded merchandise and e-commerce, even teaming up with Uniqlo for a…
Read MoreTrevor Bauer Almost Chose the Mets Over the Dodgers Because of a Merchandise Mistake
Los Angeles Dodgers fans celebrated when National League Cy Young winner Trevor Bauer signed with the team this off-season. But, thanks to a merchandise mistake, Bauer almost signed with the New York Mets. Eagle-eyed fans noticed that a link in his Instagram profile led to “LFGM” merchandise, which stands for…
Read More10 Strategies to Maximize Sales From Existing Customers With Annual Reviews
We’re now a full two months into 2021, but one of the most common New Year’s Resolutions I hear centers around growing business with new and existing clients. We all know that gaining new clients takes a lot of time and energy, so why not put that same amount of energy into maximizing sales with existing clients?…
Read MoreSportsman Cap & Bag Grows Collection of Trending Tie-Dye
Now available at Sportsman Cap & Bag, Lenexa, Kan., are three new tie-dye styles from house brand Sportsman, including a knit (SP412), dad cap (SP400) and bucket hat (SP450). “Tie-dye is selling,” said Sportsman Cap & Bag president Dan Saferstein. “With a variety of colors, our new family of tie-dyes are cool and accessible at…
Read MoreNew ‘Carbon Neutral Certification’ Isn’t Perfect, But It Makes Sustainability More Accessible (and Appeals to Younger Buyers)
Carbon Neutral Certification, a distinction set up by a nonprofit that shows that a company is offsetting its greenhouse emissions, aims to be a more accessible way for brands to commit to more sustainable practices. As Gen Z and millennials age into buying positions, this is an important factor…
Read MoreGoogle, Amazon and Social Media Sites Ban Face Mask Ads, Making PPE Sales Difficult
Online platforms like Facebook, Google and Amazon have made it nearly impossible (or actually impossible) to sell or advertise face masks, creating problems for suppliers, distributors and even some end-buyers. Two distributors shared their experiences and how they’ve worked around the advertising bans…
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