Looking back at what we’ve covered over the year is always an interesting trip down memory lane. This year, when things moved so fast, we’ve forgotten about plenty of headlines and stories. So please enjoy this little refresher along with us as we look back on our most-read stories of 2020…
Read MoreIt took years of action for the Cleveland Indians to finally get rid of the Chief Wahoo logo. But in one decisive action, the team announced that it would change its identity all together, abandoning the name it’s used since 1915. On a societal level, this has enormous implications. But it’s also a big deal in the merchandise space…
Read MorePeople are still bingeing their way through “Friends” for the first time or the hundredth time, so all of the jokes are still fresh in their minds. Matthew Perry, famous for playing Chandler Bing on the show, knows that. And he’s proving it by releasing a line of Chandler-themed merchandise in the aptly named “Could this BE any more of a merchandise store?”…
Read MoreAlthough a brand awareness assessment may not always be at the top of the priority list, when done right, it can provide critical insight that can drive revenue growth and cost savings, provide a competitive advantage, reduce inefficiencies and uncover problems in their infancy before they grow into significant issues…
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Right now, your clients are undergoing major changes that are affecting their needs for promotional products. With events out of the equation, employees working from home and staff reductions, companies are using promotional products very differently. Understanding these changes will help you provide the right solutions for your clients…
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Four Seasons Total Landscaping has sold more than $1 million in branded merchandise since the infamous Rudy Giuliani press conference in its parking lot. We were happy to learn that its neighbor, Fantasy Island Adult Bookstore, launched its own line of branded merchandise. And it might even be more impressive than Four Seasons’…
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AIA Corporation, Appleton, Wis., recently welcomed four distributors—SparkWood Marketing & Events Inc., OLJ Marketing Solutions LLC, Caldwell Marketing Group and Estate Love Franchising LLC. “We are excited to welcome these distributors to our growing community of nearly 300 independent owners and more than 3,000 supplier partners,” said Joél Bastien, senior vice president of owner experience…
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Pantone has announced the 2021 Color of the Year—or should we say, colors, plural. As it did in 2016, Pantone actually chose two shades to accurately capture the spirit of the upcoming year: Ultimate Gray and Illuminating…
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Fanatics has acquired hard goods manufacturer WinCraft, creating a new opportunity for the sportswear and fan apparel company to expand its product offering. WinCraft does business as LarLu in the promotional products industry, selling via the traditional supplier-distributor model…
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Next Level Apparel, Los Angeles, announced that Randall Hales has joined the company as co-CEO along with Joe Simsolo. Simsolo will be transitioning out of the day-to-day management of the company during 2021, but will continue to stay connected to Next Level as an advisor, board member and shareholder.…
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