As marijuana becomes legal in medical and recreational uses around the U.S. and abroad, lawmakers have been debating the way dispensaries will be able to market their products. Should they be able to market them like any other consumer product? Should they market them in a way that is careful not to appeal to minors?…
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Owing to my allegiance to the University of Kentucky men’s basketball team, I considered almost sacrilegious the 2001 decision by Rick Pitino, who had guided the Wildcats to the 1998 NCAA title, to assume the head coaching position at the University of Louisville. Therefore, I let the latter school’s 2013 coronation as the tournament titlists…
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We believe it was William Shakespeare who famously wrote, “To tee or not to tee. It is no question. Always choose the tee.” Maybe The Bard never officially said those exact words, but we think he would have agreed that the T-shirt is always a winning promotion. While the T-shirt has long been a wardrobe…
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The battle rages on between giant retailers Amazon, Walmart and Target. Recently, Target launched several new on-trend apparel lines, and we don’t have to remind you that Amazon continues to prove a fierce competitor in the clothing arena. Now it looks like Walmart is trying to edge out its opponents with new apparel lines, according…
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My last blog, “5 Reasons to Stop Using Voicemail,” triggered several conversations with people who had different viewpoints. Some conversations, including one left as a post on the blog, asked for ways to increase responses. Today’s post gives you alternatives to increase responses that are much more worthwhile than leaving voicemails especially when prospecting. Do…
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As it continues to improve its presence in the business community, the Gold Coast Promotional Products Association (GCPPA), Miramar, Fla., announced its rebranding, featuring a sharper new logo. “This is more than just a new logo for us,” said president Steven Lazarus, MAS. “We’ve been making a lot of improvements to GCPPA over the last…
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Last week, Hanesbrands, Winston-Salem, N.C., completed its $400 million purchase of Australian company Bras N Things. Now it’s making headlines for suing a New York apparel company for trademark infringement, according to the Winston-Salem Journal. The suit, filed last Thursday, alleges that the apparel company is infringing on Hanesbrands’ Champion brand trademark with its logos…
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As far as the Olympics are concerned, most of the news has pertained to the figure skaters’ unique song choices, the Nigerian bobsled team’s first Olympic appearance, and Shaun White. So when we came across a media mania surrounding Team USA’s speed skating uniforms, we were intrigued. Although it’s the uniforms that sparked confusion, it’s…
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Elevate Brand Marketing, Dallas, announced the hiring of Amy Parker to the position of inside sales manager. In this position, she will provide support to the company’s account managers with product research, vendor evaluations, product and service quotes, project management, and client relations. “With her tremendous background in shopper marketing and advertising, Amy will broaden our…
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How many times has this happened to you: You’re chatting with a friend and they say, “Oh, I love your bag,” to which you respond, “Thanks, it used to be a banner.” Too many times to count, right? OK, probably not, but as the practice of turning things like tarps and vinyl banners into tote bags…
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