Drop the Resolution, Set Goals Instead

Only 9 percent of people achieve their new year resolutions, according to Statistic Brain. Resolutions and goals are very similar in many ways. Even their definitions are similar. Goals are “the object of a person’s ambition or effort; an aim or desired result,” where a resolution is “a firm decision to do or not to…

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Kobe’s Jersey Retirement Scored a Numerically Appropriate Merch Total

In my time as a sports fanatic, I have nurtured affinities for a few teams, and have received encouragement to dislike other franchises based on my fascination. That has meant despising the New York Mets in cherishing the Philadelphia Phillies, loathing the Pittsburgh Penguins and New York Rangers in living and dying by the Flyers,…

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National Bobblehead Hall of Fame and Museum Finds Permanent Location

Bobbleheads have become so ubiquitous that we at Promo Marketing, along with conducting a roundup of our favorite stories from this year, could have devoted a recap to our accounts of the eye-catching collectibles. Because of that, one could say we admire the efforts of Brad Novak and Phil Sklar, whose four years of accumulating…

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Pierre Montaubin Named Vice President Global Support Services

Pierre Montaubin, formerly general manager of BIC Graphic for Asia-Pacific, has been promoted to the newly-created position of vice president global support services for BIC Graphic. In an effort to improve customers’ experiences and delivery model efficiency, BIC Graphic has tapped Montaubin to oversee customer relations, logistics/freight and global sourcing in this new role. He…

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Credit Card-Sized Anti-Theft Device Has Promotional Potential

Identity theft is one of the biggest problems of 21st century life. With the onset and growth of e-commerce platforms and online integration for all kinds of things, not to mention the shift to smartphones as primary computing devices, customers are doing everything they can to protect their bank accounts and credit card numbers. Now,…

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GCPPA Celebrates 2017 at Holiday Party and Annual Meeting

The Gold Coast Promotional Products Association (GCPPA) celebrated its successful 2017 with a year-ending holiday party and annual meeting, held on Dec. 18 at the MaiKai Polynesian restaurant in Ft. Lauderdale, Fla. Outgoing president, Jean Kalinsky, welcomed members and guests to this event, which featured a keynote presentation from Paul Bellantone, CEO and President of…

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Follow the Money: Selling to Banks and Financial Institutions

If you’re anything like us, you have amassed a large quantity of writing instruments bearing the name of your local bank or credit union. Chances are, you got these pens after signing paperwork, writing on deposit slips or maybe you’re just a serial pen thief. (Kidding!) But places like banks and other financial institutions are…

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