Only 9 percent of people achieve their new year resolutions, according to Statistic Brain. Resolutions and goals are very similar in many ways. Even their definitions are similar. Goals are “the object of a person’s ambition or effort; an aim or desired result,” where a resolution is “a firm decision to do or not to…
Read MoreKobe’s Jersey Retirement Scored a Numerically Appropriate Merch Total
In my time as a sports fanatic, I have nurtured affinities for a few teams, and have received encouragement to dislike other franchises based on my fascination. That has meant despising the New York Mets in cherishing the Philadelphia Phillies, loathing the Pittsburgh Penguins and New York Rangers in living and dying by the Flyers,…
Read MoreNational Bobblehead Hall of Fame and Museum Finds Permanent Location
Bobbleheads have become so ubiquitous that we at Promo Marketing, along with conducting a roundup of our favorite stories from this year, could have devoted a recap to our accounts of the eye-catching collectibles. Because of that, one could say we admire the efforts of Brad Novak and Phil Sklar, whose four years of accumulating…
Read MorePierre Montaubin Named Vice President Global Support Services
Pierre Montaubin, formerly general manager of BIC Graphic for Asia-Pacific, has been promoted to the newly-created position of vice president global support services for BIC Graphic. In an effort to improve customers’ experiences and delivery model efficiency, BIC Graphic has tapped Montaubin to oversee customer relations, logistics/freight and global sourcing in this new role. He…
Read MoreRed Wings to Host Clearance Sale on Promotional Merchandise at Joe Louis Arena
Fans who stop by at the Joe Louis Arena will be able to pick up memorabilia and collectibles such as signed pucks, framed photos and team-related signage, as well as miscellaneous items from the Joe itself. These items include suite furniture, red folding chairs and pieces of the actual lockers used by countless players over the years…
Read MoreGolf Balls, Fast Food and Promotions Gone Wild: Our Favorite Posts of 2017
It’s been a wild ride, but 2017 is somehow already drawing to a close. Maybe it’s the whole “time flies when you’re having fun” thing—or maybe we’ve ventured too close to a black hole, distorting the very fabric of time and space—but boy, that went fast, eh? Anyway, as we move toward the year’s final…
Read MoreCredit Card-Sized Anti-Theft Device Has Promotional Potential
Identity theft is one of the biggest problems of 21st century life. With the onset and growth of e-commerce platforms and online integration for all kinds of things, not to mention the shift to smartphones as primary computing devices, customers are doing everything they can to protect their bank accounts and credit card numbers. Now,…
Read MoreGCPPA Celebrates 2017 at Holiday Party and Annual Meeting
The Gold Coast Promotional Products Association (GCPPA) celebrated its successful 2017 with a year-ending holiday party and annual meeting, held on Dec. 18 at the MaiKai Polynesian restaurant in Ft. Lauderdale, Fla. Outgoing president, Jean Kalinsky, welcomed members and guests to this event, which featured a keynote presentation from Paul Bellantone, CEO and President of…
Read MoreFollow the Money: Selling to Banks and Financial Institutions
If you’re anything like us, you have amassed a large quantity of writing instruments bearing the name of your local bank or credit union. Chances are, you got these pens after signing paperwork, writing on deposit slips or maybe you’re just a serial pen thief. (Kidding!) But places like banks and other financial institutions are…
Read MoreHere’s Why Disney Won’t Sell Branded Merchandise at Its New ‘Star Wars’ Theme Parks
Even though Star Wars fans are well known for their enthusiasm regarding branded merchandise, Disney hopes that fans will buy in to this sort of merchandise that will allow the park to maintain its immersive look and feel. After all, it would be mighty strange to see aliens hawking t-shirts—or at the very least, not the fantasy world we’d like to imagine ourselves living in…
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