Prime Line announced today that Paula Shulman will step away from her role as vice president of sales at the end of the year and continue with the company as a consultant. “It’s been a difficult decision for me but one that is right at this time. With the merger of alphabroder behind us, now…
Read MoreMeet Alyce: The Business Gifting Company That Does the Personalization for You
Personalization, and researching your clients and end-users to provide a product that will be used on a regular basis and, therefore, provides long-lasting brand awareness, is key for promotional products distributors. The more an end-user enjoys the item they receive, the more they think about your clients and do so positively. In this age of…
Read MoreRow Over Wembley Trademark a Test of Intellectual Property Law
The team features multi-career athletes, including a lorry driver and a gas fitter. Needless to say, this is not what people think of when they hear the word Wembley. And yet, since 2012, this club has held a trademark on the name. For some reason, the FA failed to challenge this trademark, and has since been banned from selling Wembley-branded merchandise in certain European countries. Against the odds, Wembley FC has maintained the trademark—until now, of course…
Read MoreNFL and Barstool Sports Could Soon Be at War Over T-shirts
With its origins in Milton, Massachusetts and headquarters in New York City, Barstool Sports, through founder Dave Portnoy, has adopted a take-no-nonsense-from-anyone identity thanks to its satirical coverage of sports and men’s lifestyle matters and eclectic apparel collections. The items that comprise the entity’s Saturdays Are For The Boys (SAFTB) line have made Portnoy and…
Read MoreMy 5 Favorite Promotions of the Week, Part 4
It’s been awhile since I compiled my list of promo favorites, but in the spirit of the holidays and “The Sound of Music,” I figured it was time to list out a few of my favorite things from this past week. Keep reading for my top five. 1. Sixers Scarf Credit:…
Read MoreThese 5 Apparel Colors Are Trending for 2018
With the year coming to a close, there’s no better time to look ahead to 2018. For us in the promotional apparel world, that means it’s time to make predictions about which colors will take off. Pantone already announced its 2018 color of the year, but fashion news sites are beginning to make their bold…
Read MorePinterest Predicts These 10 Style Trends Will Be Huge for 2018
Thanks to Pinterest’s massive cache of user data, the social media site can make relatively accurate predictions when it comes to what’s sure to be hot in the coming year. For 2017, it was bell sleeves, pins and patches, and neutrals. The company just released its apparel trend predictions for 2018, and if you’re looking…
Read MoreArby’s Joins the Merchandise Game With Must-See ‘Meat Sweats’
We can say with confidence that 2017 was the year of fast food merchandise. From Taco Bell to KFC, fast food chains churned out their best combo meals with a side of must-have apparel, and we loved every minute of it. Thankfully, the good times are here to stay thanks to Arby’s new branded merchandise.…
Read MoreActivists Call for Levi’s to Overhaul Supply Chain for Environmental Purposes
The environmental group Stand.earth is calling on Levi Strauss & Co. to overhaul its supply chain and implement renewable energy, asking the company to source at least 50 percent of its energy from renewable resources by 2035. Last week, activists showed up at the company’s flagship San Francisco store, taking off their jeans as part…
Read MoreMinor League Sports Continue Promotional Dominance With Delaware 87ers’ SpongeBob Jerseys
While it’s funny to think of grown men donning these uniforms in an actual game, it’s heartwarming to know that the proceeds from ticket sales and a jersey auction will benefit CHILD, Inc. The Wilmington, Delaware based charity advocates for neglected and abused children in the state…
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