In light of this controversy, it seems that Formula One is choosing to stand its ground in expectation that the new logo is the best way forward for the brand. Rather than acquiesce, Formula One has announced that the logo is only the first step in a greater rebranding process…
Read MoreCanadian Political Parties Prepare for 2019 Elections With Promotional Socks
While merchandise has long been a staple in US elections, especially during the last cycle, it’s interesting to see two parties competing with a specific type of apparel in clever, satirical ways. Whether or not this will have any actual impact on the 2019 elections is up to the voters, of course…
Read MoreExpo Tip: Using Outlook With Multiple Time Zones
Expo is around the corner, and your calendar is filling up with meetings. When you arrive at Expo, your phone will automatically update your time zone, and your calendar entries need to be scheduled properly to make your life easier. For example, I live in the Eastern Time Zone, and if I schedule a meeting…
Read MoreCintas Secures Tax Credit for New Distribution Center
Cintas Corp. got approval from the Ohio Tax Credit Authority to open a new distribution center in Groveport, Ohio, a town south of Columbus and a little over 100 miles from its headquarters in Cincinnati. According to Columbus Business First, the expansion will create 69 full-time jobs, generating about $2.3 million in new payroll over…
Read MoreS&S Activewear’s Texas Facility Is Now Open
S&S Activewear, Bolingbrook, Ill., is officially open for business in Fort Worth, Texas, with its new state-of-the-art distribution center. While the facility is fully operational for shipping and receiving, will-call orders are expected to become available in the first quarter of 2018. The Fort Worth location marks the largest distribution center in S&S’s fleet, and…
Read MoreA Change of Heart: General Mills’ New Logo Fosters Fondness For Company’s Consumers
Thanks to my attending a Catholic elementary school and to being the epitome of a morning person, I, quite early in life, became a devotee of cursive writing and breakfast cereal. Fully…
Read MorePromotional Campaign Finds Niche With Pizza and Robert Pattinson
Pizza’s popularity was not lost on the masterminds behind this campaign for the upcoming film Good Time, starring Robert Pattinson. To get the word out about their film, set and filmed in the Big Apple, A24 distributed thousands of branded pizza boxes to shops across New York City…
Read MoreNext Year Is Not 2018. It’s 2X18: Three Powerful Questions to Double Your Success Next Year
That’s right. At Proforma, we are not calling next year 2018. We are calling it 2X18. I invite all of you to do the same. 2X18 is your opportunity to 2X your success in the New Year. 2X your sales. 2X your income. 2X your health. 2X your relationships. I believe it’s easy to 2X…
Read MoreU.K. Officials Want to Keep Coca-Cola’s Promotional Holiday Truck Away From Children
The head of the U.K.’s National Health Service (NHS) is trying to keep the Coca-Cola promotional truck from visiting cities and landmarks due to health…
Read MorePolyconcept’s UK Subsidiary Acquires SPS Limited
Polyconcept North America, New Kensington, Pa., announced today the acquisition by its European subsidiary, PF Concept International B.V. of the entire share capital of SPS Limited (SPS). Based in Blackpool, U.K., SPS is a leading manufacturer and marketer of promotional products serving the U.K., Ireland and Europe markets. With this transaction, PF Concept expands its product…
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