Thanks to Kraft Foods (and a cinematic reminder from Bill Murray in “Ghostbusters II”), consumers know there’s always room for Jell-O. If Evoware can continue to promote its environmental and nutritional benefits, end-users…
Read MorePersonalization: Taking the Art of Promoting to the Next Level
Promotional products can be exciting and creative marketing tools that are tailored to a specific targeted audience. We all know that if you receive an item that is cool and memorable you will want to keep it, show others and use it long term. Powerful advertising vehicle that can be even more impactful. What happens…
Read MoreConsumers Want Customized Apparel—and They’re Willing to Pay Big Bucks for It
In literary circles, mentioning “Measure for Measure” tends to cause cringes because critics, owing to the work’s complex combination of gravity and levity, dub the Shakespearean canon entrant a “problem play.” In the fashion world, though, uttering “made-to-measure” inspires no backlash, as so clear cut is the appeal of customized apparel that industry figures who…
Read MoreCrystal D Celebrates 25 Years in Business
Crystal D, St. Paul, Minn. is celebrating 25 years in business. The company started as a small, unknown glass etching company producing mostly barware. Today, the company is a large and established manufacturer of crystal recognition awards and crystal gifts. To date, the company has designed and created over 260 exclusive designs and distributes 1,500…
Read MoreIkea Tote Bag Gets Christmas Stocking Makeover
Everyone loves the famed Ikea blue tote bag, so much so that Balenciaga copied the design and sold it for $2,000. We’ve seen streetwear companies turn the versatile bags into baseball hats, and now they’re getting a holiday-inspired redesign. According to Mashable, British shop Bootleg Baubles transformed Ikea’s tote bags into blue holiday stockings. The…
Read MoreStarbucks Surprises Everyone, Brings Back Red Holiday Cups
We were big fans of last year’s Starbucks holiday cups. If you recall, the coffee giant released 13 festive designs, all in the classic holiday red, and consumers were delighted. This year, coffee-drinkers had mixed reactions to Starbucks’ coloring…
Read MoreLet’s Go Crazy: Pop-up Shop Includes First Official Prince Merch Since His April 2016 Death
In the aftermath of his April 21, 2016 passing, Prince has continued to captivate his legions of devotees, with many wondering what might become of his catalog and what sort of success…
Read MoreWater, Water, Everywhere: Michigan Wolverines to Honor Tourney Upset with Super Soaker Bobblehead
The NCAA Division I Men’s Basketball Tournament has yielded numerous amazing shots, particularly buzzer-beaters, since its 1939 inception. The most recent rendition featured a slew of celebrated heaves, but one could argue that…
Read MoreBoston City Council Passes Plastic Bag Ban
On Wednesday, the city of Boston announced that the city council voted to approve a plan that would ban the use of single-use plastic bags at stores, restaurants and pharmacies. The council unanimously passed the Reduction of Plastic Bag ordinance, but the ban still needs Mayor Marty Walsh’s signature. If he signs the ban, the…
Read MoreThis One Thing. Create.
Make this world a better place. Make this industry a better place. Make your home a better place. You can do it. Starting with you. A few years ago, I lived in downtown Chicago and joined Michigan Avenue Toastmasters. This was a diverse group of interesting people all dedicated to becoming better speakers and helping…
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