Festival Fashion: Rock Your Next Apparel Promotion

By the time summer gets here, it seems like there’s a can’t-miss music festival each weekend. (No, seriously.) Add in touring festivals, like Warped Tour, and major festivals, like Bonnaroo, Firefly and Lollapalooza, and it’s no wonder festival fashion is a hot topic. Here are a few examples of how distributors can take advantage of the season and cater to festivalgoers nationwide…

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Promo Direct Expands Donation Program

Promo Direct, a Henderson, Nevada-based promotional products distributor, has extended its donation program to two nonprofits—Operation Gratitude, a nonprofit that supports U.S. troops, and Brighter Dawns, which helps to resolve health issues and improve quality of life in Bangladesh. Promo Direct will donate items, such as bags, pens and mugs, to organizations that need them.…

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Justincase Appoints McOuat Agencies as Multiline Representation

Max Baer, president of Markham, Ontario-based Justin Case, has announced the appointment of McOuat Agencies as the company’s multiline rep agency in Manitoba and Saskatchewan. Scott and Wendy McOuat started their agency 28 years ago in the sporting goods market and have been providing sales and marketing solutions to promotional distributors in the region for 20 years.…

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Opening Day for Promos

Yesterday was the Philadelphia Phillies home opener, and, of course, they lost because they know that I have my heart invested in them and they just want to disappoint me. Sorry, did I say that last part out loud? Anyway, because I live in the city, I saw plenty of people who obviously were coming…

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Dov Charney’s American Apparel Rival May Open in ‘Six Weeks’

Dov Charney, former CEO of American Apparel, is looking to set up a rival shop in the backyard of the company he founded. Charney has been scouting factory locations around South Central Los Angeles, just a few miles away from American Apparel’s downtown Los Angeles headquarters, according to Bloomberg. The new company, which has not yet been named, will…

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Future Next Level Apparel Distribution Center to Bring 100 Jobs

Gardena, California-based Next Level Apparel has announced the company will open its new distribution center in Ashford, Ala. The new East Coast distribution center is projected to bring 100 new jobs to the city, according to the Dothan Eagle. Ashford, Ala., utilized Mayor Jonathan Grecu and even Alabama Gov. Robert Bentley to convince Next Level Apparel…

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Video: ‘Animal Approved,’ Episode 2

Promo Marketing is excited to announce the second video in our “Animal Approved” series. Each episode, Promo Marketing visits a local animal shelter with a variety of donated products from some of our favorite suppliers. The adoptable animals “test” out the products, and the shelter receives a slew of items, from dog bowls to cat toys. “Animal Approved”…

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