It was with great hesitation that I tuned into “Grease: Live” on Fox last week. Don’t get me wrong—I love the “Grease” movie—but I assumed this new version could never live up to my favorite childhood movie. However, three seconds into the opening credits of Jessie J singing “Grease Is the Word,” and I was annoying…
Read More‘Zoolander 2’ Uses Really, Really, Ridiculously Extensive Fashion-Related Marketing
The worlds of entertainment and fashion can be really, really ridiculous. So, it makes sense that the hybrid of the two would produce really, really, ridiculously good-looking male models, right? Right. If you didn’t know, “Zoolander 2” hits theaters Feb. 12—and the movie’s marketing tactics have been particularly creative…
Read MoreDisney Shatters Earning Expectations with ‘Star Wars’
Disney shared its best quarterly earnings ever yesterday, resulting mostly from the success of “Star Wars Episode VII: The Force Awakens.” The company brought in a record-breaking $2.9 billion, according to Wired. “Driven by the phenomenal success of ‘Star Wars,’ we delivered the highest quarterly earnings in the history of our company,” Bob Iger, the chairman and…
Read MoreHALO Branded Solutions Introduces Scholarship Contest
Sterling, Illinois-based promotional product distributor HALO Branded Solutions is already a supporter of the Promotional Products Educational Foundation (PPEF) that provides scholarships for promotional products professionals and their dependents. HALO Branded Solutions will expand its support of up-and-coming marketing visionaries with its own scholarship contest. The winner of the contest will receive a scholarship for $3,000 toward…
Read MoreUber, Lyst Deliver New York Fashion Week Gift Bags
New York Fashion Week showcases the hottest new styles in the fashion world. This year, New Yorkers using the popular ride-sharing app Uber can get their hands on some New York Fashion Week promotional items, thanks…
Read MoreThe Oscars Gift Bag Is Worth $200K
The Academy Awards ceremony isn’t until Feb. 28, but we already have the inside scoop on what the nominees will receive in their gift bags. According to The Daily Beast, the Oscars gift bag is worth about $200,000. According to Mashable, in addition to a few fancy vacations,…
Read MoreDorcy International Inc., Aprinta Promo Finalize Transition
Last year, Dorcy International Inc., Columbus, Ohio, parent company of Dorcy Special Markets Division, formed an agreement to have Adva-Lite, a division of Alexander City, Alabama-based Aprinta Promo, represent its product lines within the promotional markets industry. The transition is now complete, industry professionals now have access to Aprinta Promo’s full line of promotional products. These lines…
Read More6 Promotions to Kick-off Mardi Gras
It’s time to serve your king cake and don your colorful masks because today is Mardi Gras! Even if you’re not in New Orleans, you can celebrate Mardi Gras with the right promotional products…
Read MoreU.S. Navy to Update Uniform Sizes for Sailors
According to a year-and-a-half-long Navy study, the body dimensions of Navy sailors have increased over the last two decades, generating a need for larger uniform sizes…
Read MoreBIC Graphic Honored by Distributor Partners
BIC Graphic is pleased to announce awards received from two long-time distributor partners…
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