What’s Their Story?

If you want to become a business partner who matters, you need to get to know your customers. Go deep. Study their companies every way and every where you can. Start on your computer. Google the companies. Read articles about them. Set up Google Alerts to get trending articles about them. Study their industries. Read…

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When You Wisch Upon a Star

Nowell Wisch is a veteran multi-line rep in California and other points west. He’s been with TradeNet for over 20 years and has quite a few other great lines, such as Caro-line—the bandana people. He also volunteers as a photographer for SAAC, superbly so. I love that guy because Nowell is Bold, Different and Memorable. Extremely Memorable.

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