And the Award Goes to: Helping Your Customers Drive Sales with End-of-Year Recognition Awards

For employees who’ve reached noteworthy goals and employers who want to inspire more achievement, it’s the most wonderful time of the year: awards and recognition season. From November to January, companies will be giving year-end awards and deciding how to recognize employees over the next 12 months. If you plan, and educate your customers about…

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Tips for Selling Ballpoint Pens, a Perfect Promo for Your Clients

As we celebrate National Ballpoint Pen Day on June 10, it’s a good time to reflect on one of the promotional industry’s best sellers. Here’s why I recommend ballpoint pens for cost-effective, memorable branding and why you should suggest them for your corporate clients…

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The Season of Giving

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Pop quiz: You call up your mother and ask her what she wants for the holidays. She says, “nothing.” Do you: A) Buy her something anyway. B) Seriously, go buy a present for your mom. When people tell you that they don’t want anything for the holidays, they are lying. Everyone wants something for the…

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How Appreciative Are You? 5 Easy Ways to Stand Out and Say Thank You: Part Two

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It’s the time of year when you may be thinking about gifts of appreciation to send to your clients. Rather than show your appreciation once a year, I believe, in order to stand out in today’s highly competitive business environment, you need to show your gratitude year-round. Remember, it costs far more to acquire a new client than it does to keep an existing client loyal and happy.

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You Just Logoed My Facebook

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Everybody loves to ride the wave. In just about 20 or so years the world has gone from the lovable (then annoying) you’ve got mail to a place where we can’t seem to live without the Internet to support our social and work interaction. Need an answer from a co-worker two cubes away, fire off an E-mail. Need to update Aunt Sophie on how the kids are doing—shoot a quick video and send her to You Tube. Want to get new car insurance, drop by Geico.com today.

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