High school athletes are expected to spend time practicing in the off-season of the sports they participate in. They call these “open gyms.” The same off-season practice is just as important for suppliers and distributors.
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You’re not still asking why or whether you need to have a social media presence, are you? You need a social media presence because that’s where your new customers are and it’s how they will find you, trust you and try you.
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This is the second half of an article that covers my Bullseye method of pursing and landing large accounts as PART of your account prospecting effort. If you are just coming to the party, go back into Blog Historyville and read up on Part One before continuing here. Otherwise, you’ll just be half-effective—and Bold, Different and Memorable-type Peeps don’t do things by halfsies.
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For the longest time, # meant number. Now, # means hashtag, but most people don’t really understand how to use hashtags. Here are eight things you need to know now about how to use hashtags.
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This week we’re going to do an exercise that will define your Three-Word Promo Identity. It’s going to be fun, unless we end up with three silly words, like Wonky Water Wedgie. But I don’t see that happening…
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Zach Snyder’s new Superman film raises the bar for product placements and frowny faces.
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Some marketing companies are turning their demographic expertise into a sales advantage: Can you follow suit?
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How do you explain the value and function of promotional products to customers, friends or even strangers? We’ll cover several ways to showcase the effectiveness of promotional products in today’s blog.
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Entertainment and promotional marketing: A pairing that normally reminds us of being forced to eat Hulk-colored Taco Bell at gunpoint while Rihanna sings something about love and Go-Bots in the background will, on occasion, produce something worth looking at. Call it a miracle or call it people actually putting more than two-seconds effort into their jobs, but sometimes, entertainment marketing can produce some beautiful and engaging pieces.
Read MoreEmpowering is the act of giving away your power to those around you so you can elevate the group as a whole. At the birth of marketing, empowering was the antithesis of a successful marketing campaign.
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