When I first started selling promotional products, I thought everyone was a good prospect for me. It wasn’t until I concentrated on a niche market that my business quickly doubled and then tripled, becoming one of the fastest-growing companies in my region.
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What is it about this industry that catches folk, pulls them in and never lets them go? Could it be love?
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Finding customers, securing sales, building relationships, keeping track of new companies and products—it can be difficult to stay on top of everything in the promotional products world. If you’re struggling, here are three tips that can turn your business around.
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Do your clients value you as a trusted adviser or do they see you as just another commodity seller?
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I believe you can’t be all things to all people but you can be a star in your target market.
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