Strategies set your direction, values, culture and actions that will make your dream business a reality. You can’t just “wing it.” You need to decide how you will nurture and cultivate the reality that you desire. You need to ask yourself “How?” three times.
The end of the year is a great time to evaluate your business and see what’s working well and what you need to let go of. I’m sure that you have all heard the expression, “Work on your business, not just in your business,” but how many of you take the time to do that on a regular basis?
I have a plaque in my office that my brother gave me many years ago when I first started in the promotional products business. It’s a poem, authored by a previous president, titled Persistence.
Someone brought an article to my attention that I wrote a couple years ago. For years I presented this content in seminars at industry events around the country, but now it’s online for you to enjoy.