Answer this. Believe your answer. You’ll be well on your way to defining your competitive advantage, your value proposition, and will become more successful at differentiating yourself and your company. You’ll be well on your way to moving away from the commodity business and being an innovative value creator. Describe your client’s life before they…
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In order to develop relationships with new prospects and turn those strangers into friends, you need to work at it and be real. This requires taking the necessary steps to help you gain their trust and turn those friends into customers. Here are seven tips that can help you with that.
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Do you know your “why?” Why are you doing what you are doing? Please don’t tell me to make money. Money is a result of what you are doing. It is not the why. Your “why” is your purpose. When you find your purpose and live it, you discover meaning and you get to do what you love. When you do what you love, you never have to work a day in your life.
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Jane Nelson-Halverson, owner of Dakota Promotions & Printing, describes her experiences volunteering for an abused adult resource center, which she also does some promotional work for. She details the services the center provides, as well as how she handles selling promotional products to an organization she also volunteers at.
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You know, it’s interesting to me that most of the lessons that I learned in school had nothing to do with my becoming successful and wealthy. In school we learn how to become an accountant, how to become a nurse, how to become a banker, how to become an engineer. But there’s no class that teaches you how to become wealthy.
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Getting out of the commodity game requires hard work, thoughtful work and requires learning new skills and work habits. You need to learn to think like your client. You need to move from being a source to becoming a resource.
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The Harvard Business review recently published a blog titled “7 Rules for Managing Creative People.” Sound interesting? Well too bad, because the article’s actually terrible, and here’s why!
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As this is my first blog post for this new regular Be Bold Blog, it is only appropriate to warn you exactly what you are in for! Within these scintillating paragraphs each time, I’m hopeful you will find an idea or two that will inspire you and then, perspire you. Because it’s about thought, then about doing the work. There is NO substitute for doing the work.
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How often do you sell something just to make the sale? How often do you approach a supplier at a show and ask “Whatʼs new?” Do you ever show your clients something because you get a special bonus or extra profit for selling it?
If so, you are lucky that no one ever gets sued for malpractice in our business. If so, you are a part of the problem that causes our industry to be perceived as the “t” and “t” words (or worse).
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Some of you may be wondering what kind business article this might be. Those who follow my Rant’s know that I often share content that is not typical in business publishing. This is one of those pieces.
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