Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within a specified budget. It is at this point that the focus shifts from offering options to providing solutions, which goes hand in hand with solving a client’s problems—some of which they might not even know they have.
Read MoreAuthor: Matt Kaspari
The Best Client is the One That Just Bought From You
They don’t call it a sales CYCLE for nothing.
Read MoreThe Empowerment Conversation & Your Sales Team
No matter what industry you are in, everyone is selling something, and at the foundation of every company is a hard-working sales team.
Read MoreThe Empowerment Marketing Conversation
Having a meaningful rather than demeaning conversation with your customers is the key to a successful brand, product or campaign. A meaningful conversation is relatable/relevant, it is engaging, and as marketers we must know our role in this conversation.
Read MoreThe Shift to Empowerment Marketing
Empowering is the act of giving away your power to those around you so you can elevate the group as a whole. At the birth of marketing, empowering was the antithesis of a successful marketing campaign.
Read MoreEmpowering by Educating Your Sales Team
Education is the foundation of an empowered brand with a loyal following of customers. An empowered brand with loyal customers becomes in turn a loyal client, but how do you develop a client, their brand, and their customers into empowered ones?
Read MoreEmpowering Through Educating
Educating is helping your staff, clients, and colleagues realize their true potential. It is for this reason that I love educating and mentoring. By asking powerful and thought-provoking questions I empower people to realize their own depth or the depth of their brand.
Read MoreIntegrated Giving
Every other week here on Big Picture Promo we take a macro look at specific components of this industry such as marketing, branding, sales, networking and relationship-building. In taking a macro approach to these topics, we come to understand the fundamental principles at work and can then apply them on a micro level.
Read MoreRelationship Advice
Well it’s Valentine’s Day and there is no escaping it, so Happy Valentine’s Day! While I am not the best one to ask for romantic advice, I do have a few tips when it come to building relationships with your clients.
Read MoreThe ABCs of Selling
A common misnomer in the world of sales is “Always Be Closing.” This may be true if you are working from an options-based sales cycle, but in a solutions-based sales cycle the ABCs are “Always Be Connecting.”
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