There is no question that the subject of product safety and compliance has begun to be mainstream in the promotional products industry.
Read MoreThe Time is Now
Tag: Conversation
Overlook the Delivery, It’s the Message That Counts
Last weekend, you probably sat down with a record 114 million other people in the U.S. to watch the commercials and a Super Bowl broke out. For as long as I can remember, even if the game wasn’t competitive, you could always count on the commercials for entertainment.
Read MoreSo You Think it’s Fun?
Having just returned from some early-season trade shows, I am in awe of the commitment my industry colleagues have to help us build our business. I wrote about this some time ago in a commentary entitled, “A Salute to Our Industry Heroes.”
Read MoreWhat Some Buyers Really Want…Cheap Crap Online!
The discussion on how businesses operate continues online in various forums. I believe these types of conversations should be handled carefully.
How to Have a Conversation
You will build a better business if you learn how to have a better conversation. Maybe the best thing you can do to increase your sales is to stop selling. Stop doing all the talking and start building a give and take conversation—a true dialogue.
Read MoreThe Anatomy of Emotional Marketing
You’ve probably heard the old adage: “It’s the thought that counts.” This could not be any truer, especially in business. When we take the time to show our customers that we value more than just their money and investment, we gain a special place in their hearts.
Read MoreIt’s Easy to Avoid Conflict About Pricing—Just Lower Your Price
There’s no avoiding the fact that safe and compliant promo products come at a price. Rarely is a product that has been manufactured and shipped in a socially responsible and safe manner without a competitor in the marketplace at a lower price.
Read MoreWhat If Our Clients Were Like Our Dogs?
I confess that I am a dog lover. I have three dogs, Barlow, Spud and Kobe, each with their own odd personality. Barlow, black lab rescue, plays a role in one of my favorite videos, The Most Expensive Product Review Ever. Spud, a long-haired miniature dachshund, loves to participate in video product reviews. In this video, To Groom or Not Groom, I ask for your input on the FreePromoTips Facebook page. Is it time for Spud to be groomed, or does his scraggly, working-class look work for him?
Read MoreThe Empowerment Marketing Conversation
Having a meaningful rather than demeaning conversation with your customers is the key to a successful brand, product or campaign. A meaningful conversation is relatable/relevant, it is engaging, and as marketers we must know our role in this conversation.
Read MoreThe Secret to Successful Networking: Beer
If there is truth in wine, there is friendship in beer.
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