The holiday season might be over, but there’s no reason you can’t show your gratitude through thoughtful gifts all year long. When an end-user receives something as a thank-you for hard work or for being a trusted partner or customer, they’re likely to hold onto the gift for a long time. If you can make…
Read MoreThe Legacy Group Adds Harper + Scott as New Distributor Partner
The Legacy Group, West River, Maryland, announced the addition of New York City-based creative agency Harper + Scott as its newest distributor/agency partner. Founded by Michel Scott Cohen and Jon Alagem in 2014, Harper + Scott is a B-Corp Certified company focused on bringing thoughtful transparency to the branded merchandise and private label goods space.…
Read MoreLessons from Amazon’s Warehouse Game Promo: Reward Employees, Allow them to Choose their Gift, But Don’t Get OSHA Involved
Amazon created games that incentivize increased productivity in 2019, with “swag bucks” as a reward, which can be turned into branded merchandise. But, now OSHA is saying that the programs lead to workers overexerting and possibly hurting themselves.
Read MoreWhat Distributors Can Learn from This Year’s Grammy Swag Bag
This year’s Grammy swag bag totaled about $60,000, and included some very high-value items. But, don’t let the price tag fool you. There are a lot of ideas distributors can take from this haul and use in their own businesses.
Read MoreThe Magnet Group Announces Two Promotions to Sales Team
The Magnet Group, Washington, Missouri, announced the promotions of Gigi Robles to regional inside sales lead for the West Coast, and Angela Caldwell to regional inside sales lead for the Midwest states. Robles has been with The Magnet Group for more than 10 years. “Gigi’s wealth of knowledge will…
Read MoreMillion Dollar Mindset: I Will Call You
We have all heard prospects and customers tell us “I will call you.” Let me tell you the definition of “I will call you.” “I will call you” equals “I will never call you.” In 1978 when I started Proforma, all I had was some business cards and an answering machine. My answering machine was…
Read MoreFrustration to Action: How Calloway Cook Revolutionized the Supplement Industry
Imagine quitting your job and risking it all to raise money, build a business plan on the fly, and create a company you believe can make a difference in people’s lives. Sound crazy? Well, that’s exactly what the bold entrepreneur Calloway Cook did when he founded Illuminate Labs. The founder and active president of this…
Read MoreBuild Big Business on a Local Level with Swag-Wag Pet Triangles
Everyone is always thinking “BIG.” Maybe it’s scoring a global customer account or taking your business to a national audience for next level sales growth. But sometimes going big isn’t about how physically big something is, but rather how small and unique the targets are that brings home the right fit for your business model’s…
Read MoreGoing The Extra Mile With Customer Presentation
Going the extra mile for your customers covers a lot of areas. As a promotional products distributor, it starts at the beginning with building relationships, understanding your customers needs, and ensuring their orders are taken care of. But this doesn’t end once the order is placed. Click to read more.
Read MoreMichelob Ultra Is Once Again Bringing Its Star-Studded Super Bowl Ad to the Merchandise World
Last year it was a bowling alley. This year it’s a golf course. Michelob Ultra’s star-studded Super Bowl commercial is once again getting a full line of corresponding merchandise, including apparel and golf equipment.
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