I love Dan Pena. He tells the unvarnished truth. He has a great short (30-second) speech that you are 2,000 cold calls from being a millionaire. He’s right. But the problem, as he so truthfully says, is that most people don’t want to be a peddler. Check it out: Yes, most buyers are happy…
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We have all heard prospects and customers tell us “I will call you.” Let me tell you the definition of “I will call you.” “I will call you” equals “I will never call you.” In 1978 when I started Proforma, all I had was some business cards and an answering machine. My answering machine was…
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In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With the Internet, email, texts and blog postings added to phone calls, direct mail, meetings and cold calls all constantly interrupting the day, there is so much noise out there to overcome!
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I know, cold calling is a part of the job. And if you want to succeed, you’ve got to bang on some doors. But unless you have something SO unique, I’m not going to have time for your call. And if you do have something unique, I’ll probably find it if I need it.
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This may be contrary to what many in our industry have been trained to do, but I don’t believe cold calls are an effective prospecting strategy.
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