BDA Acquires Idea Planet

Benussen Deutsch & Associates (BDA) announced yesterday that it has completed the acquisition of consumer insight and merchandise innovations agency Idea Planet. The combination will allow both companies to grow their strategic merchandise and collectibles programs, while increasing support for clients through enhanced control of customer strategy, ideation, manufacturing and logistics…

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Sales vs. Marketing: How Do You Get Clients?

With all the extra work getting all the logos and items you need when you start a new client, you’re really busy for two or three weeks producing these orders, and you stop networking and cold calling. So when the orders are completed, your pipeline is empty and you have to start all over again. I call this the cycle of doom. How do you get out of the cycle of doom? Simple: marketing your business…

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Food Gifts Supplier Fresh Beginnings to Cease Operations on June 30

Fresh Beginnings, the food gifts supplier based in Valdosta, Virginia, announced in a statement that the company will close permanently on June 30, 2022. The company said it will still process orders received by June 14, 2022, and final shipments will occur no later than June 22. Any shipment scheduled after that will be canceled unless…

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Chocolate Chocolate Adds New Decorating Capabilities

Chocolate Chocolate announced the addition of the Xerox Iridesse production press to its capabilities. This cutting-edge technology will help distributors deliver even more packaging options for their Chocolate Chocolate projects. With a six-color print engine that can print gold and silver metallics, Chocolate Chocolate can deliver a…

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7 Fun and Unique Promo Products to Fit Your Client’s Specific Needs

We always try to shine a light on the products that make us think, “Wow, I’ve never thought of that before.” Products that fulfill a need end-users might not have known they had, or just stand out because of their individuality, are a good way to ensure that people hold onto them for a long time and have a more favorable view of your client…

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Patricia E. Brose Joins The Legacy Buying Group as Executive Director

The Legacy Group LLC, an industry buying group based in West River, Maryland, announced the addition of Patti Brose to its leadership team as executive director. Brose will focus on strategic initiatives, idea sharing and driving profitability. Brose brings more than 35 years of integrated marketing and communications experience…

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