Outdoor Cap Company Promotes Jeanelle Harris to President

Outdoor Cap, based in Bentonville, Arkansas, announced that it has promoted current Chief Sales Officer, Jeanelle Harris, MBA, to the position of president, Outdoor Cap Company effective immediately. She succeeds Jim Haworth who announced his upcoming departure from Outdoor Cap to act as executive chairman to NOW Diagnostics…

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Proforma Reports Record Monthly Sales of $60M in December

Proforma announced this week that it set a new monthly sales record of $61 million in sales for December 2021. The company partially credited this milestone to its $20 million investment in technology, which allowed Proforma to open more than 5,000 e-commerce stores in 2021…

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3 Low Cost Marketing Tactics to Focus On in 2022

Most distributors do very little marketing, if any at all. That said, they know they should, but marketing has gotten very complicated. And with so many channels, gurus and contradicting advice, it can be very confusing to know what to do. If that’s you, keep on reading. I’m breaking down the top three marketing tactics you should implement…

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Genumark Names Mitch Freed CEO and Mark Freed Executive Chairman

Genumark, the largest Canadian-owned distributor of corporate branded merchandise, has named Mitch Freed its new CEO. Mark Freed, Mitch’s father and Genumark’s former president and CEO, will become the company’s executive chairman. Genumark is wholly owned by the Freed family, with Mark serving as the company’s top executive for 27 years…

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