Most promotional products distributors are aware that showing up on search results is important to the long-term growth and sustainability of their business. However, few give it proper attention, if any at all, or they search for solutions but end up overwhelmed by information overload. Here’s how to avoid that…
Read More
Bensussen Deutsch & Associates LLC (BDA), Woodinville, Wash., announced yesterday that it has sold its video game accessories brand, PowerA, to ACCO Brands Corporation. PowerA launched in 2009 and specializes in third-party video game controllers and accessories like headsets and chargers. “From our earliest days together, Eric [Bensussen] and I formed a partnership focused on…
Read More
The King of Beers is dubbing itself the King of Leftovers this year, thanks to a branded storage container that includes a combination lock so people can guard their leftovers like whatever was in that glowing briefcase in “Pulp Fiction.” Also, for the actual Turkey Day, Budweiser is releasing a branded turkey stand complete with a beer can…
Read More
HALO Branded Solutions, Sterling, Ill., announced the retirement of industry veteran Mark Ziskind. Ziskind, a 23-year industry executive, has served the past three years as divisional president of HALO’s CSE and CMG business units…
Read More
VF Corp, the parent company of The North Face, Vans, Timberland, JanSport, Dickies and more, has purchased Supreme for more than $2.1 billion. This is interesting not just because it’s a huge acquisition, but also because of the branding implications…
Read More
A branded hat from Elara Pictures, an independent studio founded and run by a group of filmmakers that includes the Safdie Brothers, has gotten a boost from big names like Timothée Chalamet, Pete Davidson and Emily Ratajkowski…
Read More
Whataburger fans have another merchandise option to go crazy over, just in time for the holiday season. The Texan burger chain just released a full line of holiday-themed products like socks, scarves, beanies, “Merry Christmas” table tents and, of course, the all-important ugly sweater. The sweater is really the star of the show. The design…
Read More
Happy Veterans Day! We’re always grateful for the men and women who served in the nation’s military, but today is all about thanking them for their sacrifices. What better way to celebrate a national holiday than checking in on some of the latest and greatest promotional products we’ve seen from around the industry and beyond?…
Read More
Gemline, Lawrence, Mass., announced a strategic partnership with Colorado-based Osprey. This partnership brings the highly regarded and much sought-after outdoor retail brand and their innovative products to Gemline’s growing product portfolio of premium brand partners. Osprey is world-renowned for its functional, high performance gear that reflects a love of adventure and devotion to the outdoors,…
Read More
At this point, Tesla is less a car company with amazing branded merchandise than it is an amazing merchandise company that happens to make cars. And Elon Musk is sort of an eccentric genius when it comes to marketing with branded merchandise. There have been surfboards, hats that raise absurd amounts of money, flamethrowers and plenty…
Read More
