For some people, setting sales goals is not a waste of time. It’s all about perceptions, really—perceptions that empower and motivate you—and about being in control.
Read MoreSetting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back
Tag: Item
5 Problems With Promotional Supplier Videos
Dear promotional product supplier: That video you made has a great soundtrack. The special effects? Nice touch. I even like the way you demo the product. It makes me want to sell the item. I want to feature your video on our website and social media channels, which reach thousands of people every week. Unfortunately …
Read MorePromotional Products as an Engagement Strategy: Part 3 of 3
For effective use, the engagement professional will be strategic and thoughtful in the selection of promotional products as a communications device. Selecting the right products means knowing your communication objectives.
Read MorePromotional Products as an Engagement Strategy: Part 2 of 3
Because promotional products are tangible, physical, multi-dimensional and customizable, they can be effective for engaging an audience through all five senses.
Read MorePromotional Products as an Engagement Strategy: Part 1 of 3
Promotional products are a communications tool that can engage all five senses. They are a creative way of not only informing, but for interacting with an audience by providing a sensory experience. Promotional products can be any tangible item usually imprinted with an organization’s message, branding or promise.
Read MoreRemember the Expo, With Evernote
Who made that cool new product?!? You are just returning back from the PPAI Expo in Las Vegas when your client calls you with an urgent request for an important event and needs ideas today to place the order and have it delivered. You recall seeing three or four perfect items for the event, but you can’t recall which vendor had the items and you don’t know the proper keywords to find them in an online product search.
Read More…Really?
In the course of working on a few new projects, some rude awakenings of how the distributor/supplier relationship works, or occasionally doesn’t work, have me scratching my head and asking, “…Really?”
Read MoreThe Shopping Benefits Of An AmEx Card
I have one very important tip for anyone buying electronics (or anything, but especially electronics) this year and it is not a typical “geek” tip. But it will save some of you hundreds of dollars.
Read MoreDoes Anyone Actually Order From These People???
In this rant, I’m going to address an old topic that has been covered in depth before, but now appears with the twist of greater visibility via social media—suppliers/manufacturers selling direct and distributors buying direct.
Read MoreThree Cheers for Roy
Remember when you were a kid in elementary school and you learned about colors? I always loved the “Roy G. Biv” acronym, because it made me think of a gentleman wearing a rainbow suit. Then again, maybe he was someone who just hung out under a rainbow or in the general vicinity of one. Actually, I can’t exactly recall what I thought, but I was clearly preoccupied with rainbows.
In honor of my old friend Mr. Biv, I was really psyched to write December’s color trend preview. This is the second year in a row that I snagged the assignment, and it’s kinda