In the course of working on a few new projects, some rude awakenings of how the distributor/supplier relationship works, or occasionally doesn’t work, have me scratching my head and asking, “…Really?”
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Tag: Price
3 Ways to be Awesome at Decorating
How asking the right questions and using artwork opportunities to their full potential can have your business competing at a whole new level.
Read MoreWhat is Your Favorite Business?
Think about your favorite restaurant. Where do you like to shop for clothes? Are there any places where you love to spend money? Your goal is to acheive that level of favored status with your clients and customers.
Read MoreMarketing and the Selling Function
For the past four weeks we have taken an in-depth look at the promotional industry from a marketing perspective. Today I am going to shift gears a bit and make all of this marketing mammer-jammer applicable to the selling function.
Read MoreTonight’s Debate: What Talking Points Affect Your Business?
Though the focus is on foreign policy, the debate could cover trade issues that have a direct and critical effect on the promotional industry
Read MoreFive Easy Ways to Keep Travel Fun, or “The Tao of the Nintendo Generation”
Where iPhones and Zen Koans meet “Really Hating the Airport.”
Read MoreYou Are What You Say: The Strength of Good Writing in Sales
Selling on price is good. Selling on personality is better. Here are examples of companies that sell by writing well.
Read MoreThink and Succeed
What would happen if you woke up in the morning and your first thought was, “I am never going to sell anything today. Why would anyone buy anything from me? I’ll be lucky to even survive.”
Read MoreWhat Was Our Industry Like in 1912?
Recently a good friend gifted me with a rare historical find. Going through his late grandfather’s “stuff” he came across a solicitation from The Oakland Advertising Company located in Akron, Ohio, mailed December 3, 1912.
Read MoreDale’s Guide to Buying Your Next PC or Laptop
I hate when people ask me what PC/laptop to buy. That’s like asking what promotional product someone should buy without understanding budget, goals or other information.
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