You’ve probably heard the old adage: “It’s the thought that counts.” This could not be any truer, especially in business. When we take the time to show our customers that we value more than just their money and investment, we gain a special place in their hearts.
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Brands are built over time but can be destroyed in an instant. This is why is it critically important to realize that branding is all about people. And it begins at the inside of an organization.
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Even casual fans of The Simpsons will recognize it as Helen Lovejoy’s catchphrase—one of many quotes from the show to work its way into the vernacular and launch a thousand Internet memes—but in the promotional industry, “Won’t somebody please think of the children?” is more than just fun and games. It’s smart business.
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Event marketing season (spring and summer) is approaching, which means there’s no better time to brush up on your outdoor event skills than right now. From 5ks and fun runs to tailgating and branded beach incentives, we’ve got the tips you need to keep your clients having fun in the sun.
Read MoreBIC Graphic, Clearwater, Fla., recently introduced NUVO by Triumph Calendars, a line of cutting edge, interactive calendars. While calendars are tried-and-true promotional products, there is a whole new generation of end-users accustomed to using computers and smartphones to keep track of dates and appointments.
Read MoreGoldstar, San Diego, recently announced it will expand imprint areas for several of its writing instruments. The expansion provides new, larger standard imprint areas on some of the supplier’s most popular metal pens and adds LaserMax, which increases overall imprint size by up to 350 percent.
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Promo Marketing had certain expectations when interviewing sources for the health care feature: We’d hear about hospitals and sunscreen, mostly. While we did hear about those, we learned something new: Health care promotions no longer revolve around health care companies or products. The most successful wellness-related promotions were ones for companies outside of the health care market that used items not typically seen at hospitals and health centers. Here’s how to tackle the health care market from the outside.
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It felt like spring would never get here, but it’s finally time to put those sweaters and heavy jackets away and pull out the tanks and sandals. In the promo industry, we plan months in advance, so selling your clients apparel that is not in-season is common, but you have to make sure you keep them in style too. You may feel more comfortable suggesting basic T-shirts and tanks since they are wardrobe staples, but why not toss some trendy alternatives at your clients to give them some hip exposure?
Read MoreWho will be victorious in this week’s video battle: Bag Makers or Motivators Promotional Products?
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Safety promotions are a popular topic in My Best Promotion. Whatever the reason is—be it their effectiveness, lucrativeness, or ease of execution—everyone wants to talk and learn about safety promotions. Kirby Hasseman, president of Hasseman Marketing & Communications, Coshocton, Ohio, shared another great safety incentive program for the My Best Promotion collection.
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