My Very Personal Connection to the ALS Challenge

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You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me, it had special meaning and a very personal connection. My older brother Martin, a natural athlete, prolific writer, creative thinker, baseball aficionado—and the bravest person I’ve ever known; lost a courageous battle to ALS. So, while I generally shy away from fads, I happily took the challenge and donated money to ALS as well.

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Why…?

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Why… be connected? I’ve often talked about my love of trade shows and the value of business relationships, which are the cornerstone of a successful business. 

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What Makes You Stand Apart from Your Competitors?

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I’m active on LinkedIn and my network continues to grow. I get all kinds of connection requests as many of you do. I ignore the carpet cleaners and auto service businesses that are across the county who want to connect, but I always accept connections with people within our industry.

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Social Media: Are You Actually Connecting With Your Connections?

Last fall, I made a commitment to start using social media to see if it would help grow our business. So we set a goal of increasing our LinkedIn connections from approximately 100 to 500 by December 31.

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