I’ve recently had a revelation. For many years, I have worked to build up a significant online presence for my PPAI-award winning, content-driven program, FreePromoTips.com. Our industry database for our e-newsletter is 50,000 and we have a strong social media reach. I’ve shared about this before, but that isn’t the point of this commentary.
Read More
It can take a long time and a lot of work to achieve a strong position in the market, but the rewards are well worth the effort.
Read More
Has Facebook intentionally reduced fan page reach in order to drive the value of paid ads?
Read More
The “traditional” marketing was known as outbound or push advertising. Under the new rules of marketing, because of changes in buyer behavior, inbound marketing is becoming much more effective and popular.
Read More
I’ve been talking abou the transformative changes taking place in the workplace today, and social media appears at first glance to be a whole new ballgame. But just as you experienced a change when you traded your vinyl records to shiny new compact discs and a transformation when you now carry all of your music library on your phone—you’re still listening to music.
Read MoreLast fall, I made a commitment to start using social media to see if it would help grow our business. So we set a goal of increasing our LinkedIn connections from approximately 100 to 500 by December 31.
Read More