Timothy James Richardson, my uncle, passed away on Sept. 9, 2016 following a long, 15-month battle with cancer. He was 63 years old. My grandparents raised me, and when I was 16, my uncle came to live with us. Until then, I knew him as Uncle Timmy the doctor—kind of stiff, kind of stern. Over…
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Last weekend, you probably sat down with a record 114 million other people in the U.S. to watch the commercials and a Super Bowl broke out. For as long as I can remember, even if the game wasn’t competitive, you could always count on the commercials for entertainment.
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Many of us have dumped a bucket of ice on ourselves this past summer to raise awareness for ALS. No joke, I did it three times. I eventually became sick…
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You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me, it had special meaning and a very personal connection. My older brother Martin, a natural athlete, prolific writer, creative thinker, baseball aficionado—and the bravest person I’ve ever known; lost a courageous battle to ALS. So, while I generally shy away from fads, I happily took the challenge and donated money to ALS as well.
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I’ve covered many topics through the years and this one is perhaps the most frightening. It threatens our livelihoods and puts a bright spotlight on the Consumer Products Safety Improvement Act (CPSIA). Increasing awareness for product safety and CPSIA regulations is a good thing. Our industry needs to better understand what it takes to be in compliance with these regulations, but this story is outright scary.
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Did you know that Fire Prevention Week falls on Oct. 6-12? Raise awareness—and potentially save a life—with promotional products.
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Many questions have arisen from the Lance Armstrong story. For our purposes, what does the future hold for silicone gel bracelets/awareness bands?
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Asking solid questions can make the difference between an effective promotion and a flop. Here are some suggestions to help you reach your target audience.
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Are you looking for a product that sends just the right message for an awareness campaign? Here are some suggestions.
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I didn’t actually check out the demographics to see how many of our readers were mired in this East Coast rain-a-thon. But, for those who are, here are a couple of feel-good items for a rainy day (at least on the East Coast).
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