This Rant addresses my business experience with Sprint. It’s one of the most dysfunctional business dealings I’ve ever had. But as usual, in life’s experiences, there are lessons to be learned.
Read MoreSprint… Lessons from the Company of NO!
Tag: Customer
Nine Ways to Build Your Personal Brand
You are a brand. Your brand is you and you take it with you wherever you go, whether you work for yourself or for someone else. It even follows you if you change industries. But here’s the thing, Brand YOU is constantly evolving and you can continuously build your brand.
Read MoreWhen You Wisch Upon a Star
Nowell Wisch is a veteran multi-line rep in California and other points west. He’s been with TradeNet for over 20 years and has quite a few other great lines, such as Caro-line—the bandana people. He also volunteers as a photographer for SAAC, superbly so. I love that guy because Nowell is Bold, Different and Memorable. Extremely Memorable.
Read MoreThink Like Your Client
Getting out of the commodity game requires hard work, thoughtful work and requires learning new skills and work habits. You need to learn to think like your client. You need to move from being a source to becoming a resource.
Read MoreThe Better Question
You were trained to ask three questions in order to sell promotional products: “How many do you need,” “When do you need them” and “What’s your budget?” Granted, these are important questions when you are selling stuff. Selling solutions and moving yourself out of the commodity space requires better questions.
Read MoreWould You Print an Offensive Logo?
It’s likely happened to some of you out there. A customer comes to you with a big order. They want 1,000 T-shirts for a rally, and they’re willing to pay a premium. Everything is going smoothly… until you see the customer’s artwork.
Read MoreWatering Down the Message: 3 Marketing Mistakes from Maker’s Mark
Maker’s Mark made a huge marketing mistake last month when it attempted to change its original forumla. Here are three things they did wrong that you can do right.
Read MoreWhat Does Empowering Have to Do With It?
The value of authority and why it belongs with your customers.
Read MoreA New Definition of Marketing
Are you ready to commit to making 2013 your best year yet?
Read MoreWhy is That the Why?
Why knowing the answer to this question will be the most important of your career.
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