I believe you can’t be all things to all people but you can be a star in your target market.
Read MoreDo You Have a Rich Niche?
Tag: Marketing
Why Blog?
In my last post, I suggested that we are all now owners of our own television broadcasting station courtesy of YouTube. Today, I propose that we also now all own our newspaper as well. That newspaper of course is our blog.
Read MoreThe 3rd Largest Country in the World!
If Facebook were a country, it would be the third largest in the world.
Read MoreYour New Rolodex
Meet the new Rolodex. It’s called LinkedIn and it should be one of your business tools.
Read MoreSelling to Millennials – the Rise of Y!
In my last post, I discussed the four generations that are now occupying the buyer’s chair. Because they are the newest workers and more and more are becoming your buyers, I’ll discuss Gen Y’ers in more detail.
Read MoreDon’t Lose Site of Classic Business Building Strategies!
Someone brought an article to my attention that I wrote a couple years ago. For years I presented this content in seminars at industry events around the country, but now it’s online for you to enjoy.
Read MoreInstant, Public, Permanent
Today, the rules of business and the rules of marketing are being rewritten. Social media and the ways in which we communicate have made everything Instant, Public and Permanent.
Read MoreGet More Sales Without Cold Calls…
This may be contrary to what many in our industry have been trained to do, but I don’t believe cold calls are an effective prospecting strategy.
Read MoreDo You Suffer from Elephant Thinking?
Lately, I’ve been pondering the changing world we live in. In reflecting on this topic, a concept one of the most forward-thinking people I know, Charley Johnson, shared a while ago came to mind.
Read More5 Tips To Get Your Press Release Printed
You know how to get your client’s message out on a pen, but do you know how to get it out as a press release? Here are tips to help maximize your PR prowess.
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