One of the first things I recommend to my coaching clients, to increase their sales, is an ongoing “keep in touch” strategy or drip marketing strategy.
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Tag: Marketing
Become a Marketer: The 4 Ps of Marketing Plus, Part 1
For a large number of people, our industry was not their first career. So for many of us, marketing and advertising may be new disciplines.
Read MoreThe First Step of Small-Business Marketing: Choice Responses
The most thought-provoking responses to last week’s question of, “When planning a marketing campaign, what is the first question you ask?”
Read More3 Easy Ways to Make More Money in 2012!
No doubt about it, business is more competitive than ever. These days you have to be one step ahead of your competition to succeed. Here are 3 easy ways to stay ahead and make more money in 2012.
People and Purpose
When most of us took marketing courses in school, we learned about the four P’s of marketing: Product, Place, Price and Promotion. But there is a fifth P—People.
Read MorePlease Visit Our Booth #1234!
In January we have two significant trade shows in the east and the west. As is the case every year, flurries of e-mails come from suppliers asking that we visit their booths at these shows. The question I ask is why?
Read MoreThe New Rules of Marketing
If we want to be relevant in the digital age, we need to learn new skills, we need to learn the new rules of marketing.
Read MoreAre Your Clients Shopping Your Ideas? Here’s What You Can Do
An idea for a marketing campaign using promotional products that a distributor shared with a client went to another vendor. This is frustrating situation. How can you avoid having this happening to you?
Read MoreAnother Ignorant Hit to our Industry!
Once more our industry has suffered a hit, in part because of the lack of understanding about its true value.
Read More5 Tips on Selling to Small Businesses (from Someone that Runs One)
Learn how to sell better to small businesses, plus get pointers on holiday self-promotion and designing a better web store.
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