In last week’s blog I gave you five harsh sales realities. I’m in a better mood this week. So, just to prove that I’m not getting old and cranky, this week I give you some good news.
Read MoreFive Fundamental Sales Truths
Tag: Price
Five Harsh Sales Realities
I started my career in sales 30 years. Since then, much has changed but much remains the same in this field. Below I offer some thoughts and opinions. They’re not pretty. Just true.
Read MoreGet Strategic With Your Marketing
There is not a single client or prospect out there today who has a promotional product problem. But they do have marketing problems.
Read MoreWhy Aren’t You Selling More? The Top Five Answers
I love that question. It’s a virtual certainty that if you ever attend a seminar I am leading, that question will come up.
Read MoreBecome a Marketer: The 4 Ps of Marketing Plus, Part 1
For a large number of people, our industry was not their first career. So for many of us, marketing and advertising may be new disciplines.
Read MoreWhy Do People Buy From You, Parts Two & Three
Purchasing Magazine did a survey and asked the question, “Why do you buy from a particular sales rep?” The number one answer was covered in the previous blog entry. The number two answer is …
Read MoreWhy Do People Buy From You?
Why do people buy from you? Ever wonder? You’d like to think it’s your service, but it’s not. Perhaps you believe it’s your great prices. Nope. Delivery times? Uh-uh.
Read MoreTrusted Adviser or Commodity Seller: Which One Are You?
Do your clients value you as a trusted adviser or do they see you as just another commodity seller?
Read MoreAre You Meaningfully Different?
Today there are more brands, more products and more choices. But, in reality, it’s just more of the same.
Read MoreDifferentiating Quality Still a Challenge for the Promotional Products Industry
Of all the costs that go into making a promotional product, quality costs are often the hardest to appreciate.
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