We’re beginning to craft the editorial content for the next QCAConnect, coming out in March. I hope you have enjoyed our supplements to Promo Marketing so far—but if you haven’t yet had the opportunity to check it out, here’s a link to the winter edition of QCAConnect. It’s chock full of valuable information for your business and definitely worth the read, if I do say so myself.
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Last weekend, you probably sat down with a record 114 million other people in the U.S. to watch the commercials and a Super Bowl broke out. For as long as I can remember, even if the game wasn’t competitive, you could always count on the commercials for entertainment.
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If you’re like me, it’s been a whirlwind of activity over the course of the last few weeks. Getting ready to close the books and enjoy the holidays, then the New Year comes so quickly!
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When the discussion turns to delivering safe and compliant promotional products, and specifically how difficult it is to do, I usually go with this response: “You can either run toward the problem, or you can run away from it.”
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I had a chance to spend time with Stephanie Leader, president and CEO of Columbus, Ohio-based distributor LeaderPromos, and we spoke about the importance of transparency and the supply chain as it relates to promotional products.
Read MoreQuality control is arguably the single most important part of your supply chain. In the promotional products industry it is often neglected in order to save time or simply because the whole process is not transparent enough. This is unnecessary, since doing quality control right can be much faster and much more effective than some might think it is.
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Remember back in the day when you combed your hair, brushed your teeth, put on your best pair of khakis and a new shirt—all for your classroom photo? That’s what factories do on audit day.
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Promotional products have been making headlines lately. Unfortunately, it’s not in a way we want.
Read MoreOf all the costs that go into making a promotional product, quality costs are often the hardest to appreciate.
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Corporate America’s expectations for supply chain transparency and control continue to grow as companies work to manage growing risk in light of the evolving product safety and compliance environment.
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