Overlook the Delivery, It’s the Message That Counts

Last weekend, you probably sat down with a record 114 million other people in the U.S. to watch the commercials and a Super Bowl broke out. For as long as I can remember, even if the game wasn’t competitive, you could always count on the commercials for entertainment.

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Shape Up or Ship Out

Something very exciting is happening. Or, at this point, it’s already happened, but on the first day of PPAI, when it hadn’t happened yet, I had that static electricity feeling that something big was about to happen. My esteemed colleagues and I were on tap to help announce the creation of the industry’s first Quality Certification Alliance. And I was excited.

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