Admit it, you are guilty. You use phrases you shouldn’t. I’m not talking about saying “epic” when something cool happens like my 10 year old. I’m talking about the tired, abused, misused, and lame phrases.
Read MoreMake It EPIC
Tag: Conversation
Communication Lessons from a Teenager
We are warned about the Gen Y buyer who is telephone-adverse and wants the quick, non-personal communication found digitally. But when spending a large amount of money and hoping for a strong return on investment, it’s tough for the buyer to make a confident, informed decision when left to nothing but their mobile devices.
Read MoreWhat Impact Do You Have?
Recently, someone impacted my life. It was a virtual stranger I have never met. This wasn’t a family member, a friend, business colleague, or spiritual advisor. It was a sales guy.
Read MoreAre Your Prospects Disappearing?
Seven questions are critical for holding onto prospects and figuring out whether they’ll be high-risk—or high-reward.
Read MoreWhere is This Industry Going?
What will trade shows of the future look like and where is our industry going?
Read MoreThe Next Big Thing
What the next big thing could be, and why it matters to printers and promotional products professionals.
Read MoreCocktail Party Marketing
The “traditional” marketing was known as outbound or push advertising. Under the new rules of marketing, because of changes in buyer behavior, inbound marketing is becoming much more effective and popular.
Read MoreHave a Conversation
One of the key points that I try to make when discussing the new rules of marketing and about the transformations taking place in business today is that it is no longer about “campaigns,” it is about having “conversations.”
Read MoreI am a Sales Snob
As a sales trainer, I am cursed. I simply cannot engage in a sales conversation without critiquing while listening.
Read MoreCan I Buy You a Drink?
There have been many articles written on trade shows. I’ve certainly written a few of them myself. But here is one from a different perspective.
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