I’m gonna let you in on a little secret: every day, once a day, give yourself a present.
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Tag: Marketing
What Was Our Industry Like in 1912?
Recently a good friend gifted me with a rare historical find. Going through his late grandfather’s “stuff” he came across a solicitation from The Oakland Advertising Company located in Akron, Ohio, mailed December 3, 1912.
Read MoreIf LinkedIn is the new Rolodex, what is Facebook?
While it began life as a Yearbook, I no longer feel comfortable using that as the analogy. What is Facebook in terms of the New Rules of Marketing?
Read MoreBar Soap or Liquid Soap?
As a confessed marketing madman who thinks different, I’m always pondering branding strategies, marketing messages, hot products, and changing business trends.
Read MoreCocktail Party Marketing
The “traditional” marketing was known as outbound or push advertising. Under the new rules of marketing, because of changes in buyer behavior, inbound marketing is becoming much more effective and popular.
Read MoreGet Strategic With Your Marketing
There is not a single client or prospect out there today who has a promotional product problem. But they do have marketing problems.
Read MoreBecome the “Big Dog” in Your Community!
Attending local business expos are always enjoyable for me. I like to analyze how businesses choose to stand out from the crowd and market their companies.
Read MoreBecome a Marketer: The 4 Ps of Marketing Plus, Part 2
Part two of Paul’s breakdown of the four classic componenets of marketing.
Read MoreWant To Grow Your Business? Try Smartphones
From QR codes to marketing though text message, mobile marketing offers a ton of solid ways to promote and enrich the business of yourself and your clients.
Read More4 Signs that the Promotional Products Industry Will Improve in 2012
This year is going to be one of strength and growth for the promotional products industry, and I have four (completely unscientific) reasons why.
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